What if you could take a potential customer, ask him to open his wallet and give you $100 bucks. And then he actually did it. Oh, I'm not finished. What if you could do that over and over again with other customers?
Wouldn't that be awesome? Well you can do that if you know how to write profitable sales letters.
Sales letters are simply salespeople that can work for you everyday, all day long. They don't rest or take breaks. The only thing that determines how successful a sales letter is, is its response rate.
If you knew how to write sales letters that had people begging to buy whatever it your selling then you'd be on you way to building wealth like crazy.
Well here are some key elements that you will need to produce winning sales letters.
1) Headline - This is the most important part of the letter. It won't sell by itself, but it is the attention getter. A winning sales letter MUST grab the attention of the reader or you will lose them instantly. A good headline draws out the curiousity that people have imbedded within them. A good headline makes a person say "What is it?" that's it. If you can write a headline that makes people say "What is it?" then you will succeed at writing winning sales letters.
2) Sub Headline- A good sub headline helps to put the headline into perspective without giving all the details. A sub headline should leave a prospect saying "How?" Make them want to know "How" they can get the benefit that you are selling.
3) Body - The body is the part where you explain in detail what the benefits of the product are. The sales letters body should follow a feature then benefit outline. Explain the feature and then tell them what the benefit is to them.
4) Conclusion - Sum up the product in one last paragraph. Draw a quick picture of why they should buy this product or service.
5) Call To Action - Ask them to buy! You never get what you don't ask for. So go ahead and ask for the order.
6) P.S. - Every good sales letter is topped with a good P.S. Use the P.S. to explain a deadline of some sort. And do make sure you have a deadline. That will help the tire-kickers to move a little faster.
That's a basic outline of how to write a winning sales letter. If you want some information on how to make you sales letters scream profits check out theses Sales Letter Secrets and start creating profit pulling sales letters.
